Run your company from one live dashboard.
I turn the spreadsheets you already keep into secure, web-based dashboards and data tools your team actually uses — profit, cash flow, customers, and the day's work, all in one place.
Proven on a real operating floor.
The flagship build runs a national temperature-controlled freight brokerage — the founder's own. Its team starts every day on it. The same platform is now rolling out across roughly 100 companies:
- 📈Live P&L, any periodDay, week, month, quarter, year — with business-day pace projections, prior-period and year-over-year comparisons on every number.
- 💰Cash flow you can act onAR aging, DSO, collections wins, invoicing-speed metrics against a one-business-day goal — the collections call writes itself.
- 🏆A team that checks the scoreboardPersonal and team records with celebration banners when one breaks. Reps compete for best week — leadership just watches the chart climb.
- 🔒Secure, per-person viewsMagic-link logins, role-based access, each rep lands on their own book of business. No passwords to manage, nothing to install.
What I build
Custom tools, fixed scope, fast turnaround. Your existing files stay the source of truth — no new software for your team to learn.
Operating dashboards
Profit by order, rep, customer, and period. Pace projections, records, daily highlights — the morning-meeting tool.
Cash-flow & AR analytics
Aging, DSO, payment behavior, collections momentum, invoicing speed. See exactly where the money is stuck.
Customer intelligence
Living profiles per account: volume, margin, balances, contacts, briefs — a lightweight CRM grown from your real data.
Pipelines & automation
From the workbooks you already keep to a refreshed, secure web app — matching, deduping, and sanity checks built in.
How it works
Show me how you work today
Your spreadsheets, exports, and the questions you keep asking of them. Nothing changes about how your team enters data.
I build around your workflow
A data pipeline plus a dashboard designed for your actual decisions — reviewed with you in working sessions, refined until it's right.
Your team gets a login
Secure web app, per-person views, refreshed as you work. I stay on for new metrics and questions as your business changes.
The operator behind it
I'm Alex — a lawyer turned logistics operator. I run a temperature-controlled freight brokerage, and I built its analytics stack because I needed it: one place to see profit, cash, customers, and the team's day.
That's the difference with Alex Analytics. These aren't agency deliverables — they're the tools I run my own company on, adapted to yours. Across the hundred or so companies I work with — trucking, construction, real estate, SaaS, insurance — every metric earns its place by answering a question an operator actually asks.
Have data you can't see clearly?
Leave your email and I'll reach out — usually within one business day — to talk through what you keep today and what I'd build.